In the last decade the personnel landscape changed. Instead of bonuses top executives now value the business culture. Your personnel recruiter explains this reason.<\/p>\n
<\/p>\n
The values of the current generation of young executives differ strongly from the ones before. What many businesses experience currently can now be proven with a study from the university of Bamberg.<\/p>\n
\u201cTransparency and the feeling to execute a meaningful function – this was most important to me when I chose my current employer\u201d, says a manager from Franconia who is working for an international business. \u201cIf the communication is not honest and I would have to fool my staff in my department, I wouldn\u2019t feel comfortable.\u201d With this statement the 40-year-old manager is part of the trend.<\/p>\n
\u201cThe values have shifted. The employees of today are looking for a positive working atmosphere and want to work in a dynamic business that is moving forward.\u201d
\nHans Ulrich Gruber, ihrPersonalberater<\/p><\/blockquote>\nAccording to a study from the university of Bamberg is \u201cworking atmosphere\u201d the most important factor for applicants and career interested people. Closely followed by \u201cflexible working hours\u201d. Good career opportunities as well as the \u201ccompatibility of job and family\u201d are also of high importance. The \u201csalary\u201d \u2013 only a decade ago the most important factor \u2013 is today only mentioned as the 5th<\/sup> position, when asked what makes a business attractive.<\/p>\n
Another important criterion, which underlies the change in values over the last decade, is the topic \u201cflexible working time\u201d. What was back then seen as \u201cnot so important\u201d is now placed on the second rank. \u2018Is home office a must?\u2019, ask executives themselves of small to medium sized businesses.<\/p>\n
Employees want a positive business culture<\/h3>\n
\u201cThe values have shifted\u201d, confirms the personnel consultant Hans Ulrich Gruber, who acted himself for several decades as a top-manager for international businesses. \u201cThe employees of today want a positive business culture and wish to work for a dynamic business that is moving forward.\u201d Not a business that is engraved of depression and erosion. \u201cIt is ideal if a business stands for the values which a candidate can identify himself with.\u201d<\/p>\n
\u201cFor a business this means that they have to communicate even clearer their strengths and values. Most small to medium sized businesses used to be rather reluctant in their communication behaviour. In terms of the job-applicant market businesses have to communicate to the public how good they are and also live this communication through the leadership style within the company\u201d, explains Hans Ulrich Gruber.<\/p>\n
It is time to give up the reluctant communication<\/h3>\n
Leading with goals is required of the employers next to employer branding and personal communication. The employees wish for a positive vision and a meaning behind their work. \u201cAs a company you therefore have to clarify what you are working towards. If you are able to achieve this, the labour shortage of skilled workers is not as severe,\u201d says the personnel consultant.<\/p>\n
Bild: \u00a9 contrastwerkstatt – fotolia<\/p>\n
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